A product benefits analysis (pba) is a useful tool to help fine tune your product strategy we have used the following process with our clients in the distribution industry to help them develop action plans for strengthening their product strategy.
With 101 examples of features versus benefits, there’s bound to be something in this handy line up that will work in your niche there’s probably even one or two you can swipe for your own website copy.
A product comparison unlike a competitor analysis provides a simple way to compare product features or the product’s capabilities across multiple products undertaking a product comparison allows you to determine if your product is on par or has more or different or better features than your competitors. The benefits of one-click financial reports are immediate information and prepared statements for your accountant the benefit of custom programs is that they're designed just for you the benefit of a store open 24 hours is you can buy when you want the benefit of batteries included is the product is ready to use out of the box.
If you run an ecommerce store, sell products on ebay or write product reviews on a blog, you’re used to describing a product’s features – you know the measurements, colors, weight, different buttons, capabilities, etc. The difference between benefits vs features features are defined as surface statements about your product, such as what it can do, its dimensions and specs and so on benefits, by one of the biggest traps a marketing writer can fall into is confusing features vs benefits. As these examples of features versus benefits show, nobody wants to buy spinach people want strength, vitality and olive oyl features versus benefits may indeed be marketing 101, but a quick glance at the sales pitches of many online businesses makes me question whether anybody took that particular marketing nugget on board through the self-imposed hangover of their college years. Benefits describe the sales item in terms of the benefit to me, the customer it is a fairly simple concept and should be easy to do sales people should be able to get this right every time right well, perhaps not determining the benefits of a product is not as straight forward as it may seem.
Features vs benefits: how to properly sell your products or content keller hawthorne | october 20, 2009 | 7 comments blogging 101, ecommerce 101 the concept of a product’s features and benefits i’ll admit, it took a while for me to really get it in fact, i’m still learning.
Product is a bundle of benefits-physical and psychological- that marketer wants to offer, or a bundle of expectations that consumers want to fulfill marketer can satisfy needs and wants of target consumers by products. Product/service features and benefits 01/17/2007 the distinction between the terms benefits and features is an important concept in developing and marketing a product or service. An analysis of the major features and corresponding benefits of product pages 3 words 567 view full essay more essays like this: benefits of product, unique soap, clinique not sure what i'd do without @kibin - alfredo alvarez, student @ miami university exactly what i needed.