Martha stewart’s lost reputation case analysis & discussion emba20 january 2003 martha stewart’s lost reputation reputation issues q1 basis q2 mso’s stock price decline q3 target market q4 brand qualities & impact of insider trading projection issues q5 sales and profits q6 stock price range crisis management q7 avoid the appearance q8 handle crisis better insider trading q9 harmful.
Martha was indicted in 2003 on charges in 2004, she was found guilty on some charges she was sentenced and her appealed verdict was upheld in 2006 1 – what was the basis of martha stewart’s reputation martha stewart based her reputation on a good name however, the case suggests that having great wealth validated her.
Martha stewart living set the agenda for homemaking for decades a model turned stockbroker (turned caterer, turned author, turned retail consultant, turned talk show host), stewart was a 20th century authority on simple, do-it-yourself, classy quality.
Martha stewart’s lost reputation case analysis & discussion emba20 january 2003 martha stewart’s lost reputation reputation issues q1 basis q2 mso’s stock price decline q3 target market q4 brand qualities & impact of insider trading projection issues q5. February 19, 2004 stewart's business manager testifies in favor of $60 stop loss order february 23, 2004 judge throws out securities fraud count against stewart february 27, 2004 stewart is convicted on all charges. The stock of martha stewart omnimedia has fallen by half since the imclone scandal broke last june: her shareholders have lost about $500 million but they can't say martha didn't warn them daniel gross is a longtime slate contributor.
The stewart case, in particular, drew the attention of media for years the crisis of martha stewart’s insider trading raised the issue about the martha stewart’s multiplatform franchise that is, the media world and homemaking business are intricately interwoven with her persona.