Though marketing experts can provide you with statistical analysis of the marketplace, total population figures and even total dollars spent by customers in any given period, you must take into account the social and cultural influences on your target customers. Sociocultural factors are customs, lifestyles and values that characterize a society or group cultural aspects include concepts of beauty, education, language, law and politics, religion, social organizations, technology and material culture, values and attitudes social factors include reference. 3 introduction of rural marketing marketing can be defined as the process of identifying, anticipating and knowing income, and socio-cultural backwardness introduction of rural marketing 51 factors contributing to the change in the rural market.
Rural marketing 1 unit i introduction to rural market : rural market- profile- characteristics of a rural consumer – opportunities and challenges from rural markets- fake encounters in rural areas. Introduction the term socio-cultural environment is typically used in business or marketing to describe an environment composed of values and behaviours it includes culture, traditions beliefs, values, caste system and lifestyle of the people in a given society constitute the socio cultural environment.
Influence of cultural, social and marketing factors on the buying behavior of telecom users: a comparative study of rural, semi-urban and urban areas in and around chandigarh.
A spanish software company wants to do business to brazil (sao paolo) and denmark however, to achieve its objectives, the company must take in consideration socio-cultural factors in both countries brazil is the largest country in south america by its area and by its population.
Socio-cultural factors socio-cultural environment is an important part of environment — culture, traditions, beliefs, values and lifestyle of the people within a limitation of society constitute the socio-cultural environment. Cultural factors affecting consumer buying behaviour: cultural factors have a significant impact on customer behaviorculture is the most basic cause of a person’s wants and behavior growing up, children learn basic values, perception and wants from the family and other important groups.