Pepsi, a brand of purchase, ny-based pepsico inc, unveiled this year's global creative campaign, pepsi generations, which is a celebration of the brand's rich history in pop culture for 120 years through the decades, pepsi has encouraged consumers to have fun, live out loud and enjoy life to the fullest.
New pepsi stuff prizes will be released throughout the year pepsi generations live pop-ups: pepsi will present a series of pop-up exhibits in the us throughout the year featuring pop-culture milestones in pepsi history pepsi generations live pop-up exhibits will guide fans through the evolution of how pepsi's history has connected with people over generations. “pepsi generation” worked because it reached consumers on a number of levels this simple slogan was an advertising gimmick with numerous complexities, and they all sold at the deepest level, pepsi was holding out the promise of popularity and acceptance to those who embraced the product.
The pepsi generation was the theme of an advertising campaign for pepsi-cola, a us brand of soft drink, that launched in 1963 as the result of a slogan contest a new car was awarded to the writer of the winning slogan. Pepsi-cola, which has been on a think young kick for the last three years, now tells consumers they're in the pepsi generation a new musical jingle first heard on cbs radio network july 23, 1964, says: come alive, come alive you're in the pepsi generation drink light drink great drink right up to date young taste young drive young pace. About pepsi super bowl 2018 tv commercial, 'this is the pepsi' song by kesha pepsi blasts into super bowl lii by asserting that it's for every generation the cola that kids drink today is the same one their fathers relished as they were working on the car and the one that grandpa guzzled on his first drive-in date with grandma.
Pepsi is also partnering with live nation to integrate pepsi generations artist cups into their venues across the country this summer additional details and schedule for pepsi's music initiatives will be announced early this summer.
Michael jackson teams up with director bob giraldi in a pepsi commerical for the new generation.